Umami is a modern, open-source web analytics platform that provides a privacy-focused alternative to Google Analytics. With over 35,000 GitHub stars and an active development community, it is one of the most popular self-hosted analytics solutions available. Umami does not use cookies, does not track users across websites, and is fully compliant with GDPR, CCPA, and PECR privacy regulations.

Core Features

Umami provides real-time website visitor tracking with a clean, intuitive dashboard. It displays key metrics including unique visitors, page views, bounce rate, average visit duration, referrer sources, browser and OS breakdowns, device types, and geographic locations. The dashboard supports custom date ranges and comparison periods for trend analysis.

Event Tracking and Custom Data

Beyond page views, Umami supports custom event tracking. You can track button clicks, form submissions, file downloads, and other user interactions by adding simple data attributes to your HTML elements or using the JavaScript tracking API. Events can carry custom properties for more granular analysis.

Teams and Sharing

Umami supports multiple websites and user accounts, making it suitable for agencies and teams managing multiple properties. You can create shareable dashboard links with public URLs that do not require authentication, useful for sharing analytics with clients or stakeholders.

Technical Stack and Deployment

Umami is built with Next.js and supports PostgreSQL as its database. Deployment is straightforward using Docker Compose, which bundles both the application and the database. The tracking script is under 2 KB, significantly lighter than Google Analytics, resulting in minimal performance impact on tracked websites. The application can be deployed on any platform that supports Node.js 18+ and PostgreSQL 12+.

API and Agent Integration

Umami provides a comprehensive REST API for programmatic access to all analytics data. AI agents can query visitor statistics, page view data, event counts, and session information via the API. This enables automated performance reporting, traffic anomaly detection, and integration with SEO or content optimization workflows.